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2 clusters · 5 sources · 2 days · First seen · Last updated

Automotive price reductions in Vietnam

Overview

Automakers in Vietnam are implementing significant price reductions and incentive programs to boost market competitiveness.

In the sedan market, THACO Auto introduced a subsidy covering 100% of registration fees for the Mazda2, lowering the price of the standard AT version to approximately 394 million VND. This strategy aims to position the B-segment sedan against A-segment competitors like the Hyundai Grand i10 and Kia Morning.

Similarly, the B-segment SUV Skoda Kushaq has seen dealership prices drop to as low as 469 million VND, which is 70 million VND below the official reference price. These incentives include registration fee coverage, maintenance packages, and insurance. Additional discounts are available for specific professional groups, such as teachers and military personnel. This reflects a broader year-end sales push where various brands, including Kia and Hyundai, are cutting prices by tens of millions of VND to increase market share.

Entities

Hyundai · Škoda · BYD · Mazda · Toyota

Timeline

  1. [BUSINESS] 2 sources
    Skoda Kushaq sees major price cuts in Vietnam

    Skoda is significantly reducing prices for the Kushaq SUV in Vietnam, with some offers reaching 469 million VND, placing the B-segment model in direct competition with A-segment vehicles.

  2. [BUSINESS] 3 sources
    Mazda2 price cuts in Vietnam target A-segment market

    THACO Auto is offering 100% registration fee subsidies for the Mazda2 in Vietnam, dropping its price to around 394 million VND to compete with smaller A-segment cars and gain market share.

Sources

baogiaothong.vn · cafebiz.vn · thoibaonganhang.vn · thuonghieusanpham.vn · tienphong.vn