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Balkan consumer protection via Do Not Call registries

Updated 1 time since CLSTR started tracking revisions of this situation.

What changed

2026-09-23 12:53 UTC → 2026-10-12 07:22 UTC · added removed

Balkan nations are implementing regulatory measures to protect consumers from unsolicited telemarketing through ‘Do Not Call’ registries. In Serbia, new regulations have entered into force requiring require traders to consult a registry before making promotional or sales-related telephone calls. Non-compliance carries significant financial penalties, with fines for traders reaching 200,000 dinars and direct advertising without consent potentially resulting in fines up to two million dinars. Vesna Perinčić of the Republic Union of Consumers noted that penalties can be applied repeatedly for each instance of non-compliance. Following similar trends, In Bosnia and Herzegovina, the Council of the Communications Regulatory Agency (RAK) in Bosnia and Herzegovina has adopted a rule moved to establish a public electronic ‘Do Not Call’ register. register, known as ‘Ne zovi’. This initiative aims to provide provides a unified mechanism for fixed and mobile service users to opt out of unwanted direct marketing via calls, SMS, or MMS. MMS, and faxes. The move register is intended designed to align with European Union legal standards, specifically Directive 2002/58/EC, and 2002/58/EC to resolve previous legal uncertainties regarding registration and deregistration processes. deregistration. The ‘Ne zovi’ register is available to mobile and fixed-line users, including legal entities and prepaid customers with registered identities. The registration process is free and managed through telecommunications operators, who are required to process opt-out requests within three working days. The implementation follows the development of an information solution for the register, which was expected to be established within 120 days of the adoption of specific technical instructions.

Versions

  1. 2026-10-12 07:22 UTC Balkan consumer protection via Do Not Call registries
  2. 2026-09-23 12:53 UTC Balkan consumer protection via Do Not Call registries

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