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2 clusters · 5 sources · 1 days · First seen · Last updated

Baltic retail and e-commerce sector trends

Overview

The Baltic retail and e-commerce sectors are demonstrating growth and maturity. In Latvia, August 2026 data showed a 3.5% annual increase in retail turnover, with mail orders and internet sales experiencing the most significant growth at 15.3%.

In Estonia, the e-commerce sector has reached high levels of maturity, with the country recording the second-highest e-commerce turnover per capita in Europe in 2025. Approximately 97% of Estonian online sales are conducted through company-owned websites or apps.

Estonian retail sales volume also increased by 6% in August compared to the previous year, reaching 974 million euros. This growth was largely driven by an 8% increase in industrial goods sales, alongside modest growth in motor fuel and food stores. While Estonia’s GDP grew by 1.8% in the second quarter of 2026, consumer sentiment remains cautious, with a survey indicating that over half of Estonians expect the economic situation to worsen in the near term.

Entities

Statistics Estonia · Central Statistical Bureau of Latvia · Tõnu Väät · Estonian E-commerce Association

Timeline

  1. [BUSINESS] 3 sources
    Estonian retail sales grow 6% in August driven by industrial goods

    Estonian retail sales volume rose 6% in August to 974 million euros, led by an 8% increase in industrial goods sales. GDP grew 1.8% in Q2 2026, despite consumer pessimism regarding the near future.

  2. [BUSINESS] 2 sources
    Baltic retail and e-commerce sectors show growth and maturity

    Latvia's retail turnover rose 3.5% year-on-year in August, driven by a 15.3% surge in internet sales, while Estonia reports one of Europe's highest e-commerce turnovers per capita.

Sources

baltictimes.com · europesays.com · finantsuudised.ee · lasnaleht.ee · stat.ee