Bandai Gashapon global and domestic expansion

Bandai has announced a global expansion strategy for its Gashapon capsule toy brand ahead of its 50th anniversary in 2027. The company aims to establish 1,000 official shops worldwide, divided equally between 500 domestic locations in Japan and 500 international locations. This plan includes accelerating growth in North America, entering the South American market via Brazil, and launching a “Gashapon World Tour” in early 2027 across Europe, North America, South Korea, and the Philippines.

To support this growth, Bandai is introducing technological innovations such as the “GASHAPON STATION 100,” a vending machine for larger 100mm diameter capsules.

In domestic developments, Bandai, Bandai Namco Experience, and Bandai Namco Amusement are collaborating to open two new official specialty stores in Fukuoka Prefecture on November 13, 2026. These locations, situated in Aeon Town Kurosaki and Youme Town Kurume, will feature 250 and 370 machines respectively. The stores will offer a comprehensive product range and integrate with the official online store for real-time availability checks and order pickups.