[REVISION HISTORY]

Bank Rakyat Indonesia consumer and premium promotions

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What changed

2026-10-30 02:31 UTC → 2026-10-30 12:45 UTC · added ~~removed~~

Bank Rakyat Indonesia (BRI) has implemented several marketing initiatives targeting different customer segments. The bank first introduced a ‘Member Get Member’ program designed for its BRI Prioritas and BRI Private clients. This program incentivizes existing premium customers to refer new high-tier clients, offering potential cashback of up to Rp20 million. Following this, the bank expanded its promotional reach to general consumers through various lifestyle, culinary, and household sector offers. These promotions utilize BRI Credit Cards, BRI Debit, and QRIS BRImo to provide shopping vouchers, cashback, and direct discounts at various retailers, including grocery stores, fashion outlets, sports merchants, and home living providers. Most recently, BRI launched a specific campaign for BRImo application users at the Jembatan Penyeberangan Multiguna (JPM) Dukuh Atas transit area in Jakarta. Through QRIS transactions of at least Rp100,000, customers can receive up to 20 percent cashback, capped at Rp50,000. This promotion, which includes merchants such as Fried Chicken Master and Kopitiam Legenda, is scheduled to run until December 31, 2026, for the first 500 transactions. Additionally, BRIZZI users can receive a Rp10,000 discount on BRIZZI ARKIV cards when making a minimum top-up of Rp50,000.

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