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[SITUATION] · [ACTIVE] · [BUSINESS]

3 clusters · 7 sources · 7 days · First seen · Last updated

Bank Rakyat Indonesia consumer and premium promotions

Overview

Bank Rakyat Indonesia (BRI) has implemented several marketing initiatives targeting different customer segments. The bank first introduced a ‘Member Get Member’ program designed for its BRI Prioritas and BRI Private clients. This program incentivizes existing premium customers to refer new high-tier clients, offering potential cashback of up to Rp20 million.

Following this, the bank expanded its promotional reach to general consumers through various lifestyle, culinary, and household sector offers. These promotions utilize BRI Credit Cards, BRI Debit, and QRIS BRImo to provide shopping vouchers, cashback, and direct discounts at various retailers, including grocery stores, fashion outlets, sports merchants, and home living providers.

Most recently, BRI launched a specific campaign for BRImo application users at the Jembatan Penyeberangan Multiguna (JPM) Dukuh Atas transit area in Jakarta. Through QRIS transactions of at least Rp100,000, customers can receive up to 20 percent cashback, capped at Rp50,000. This promotion, which includes merchants such as Fried Chicken Master and Kopitiam Legenda, is scheduled to run until December 31, 2026, for the first 500 transactions. Additionally, BRIZZI users can receive a Rp10,000 discount on BRIZZI ARKIV cards when making a minimum top-up of Rp50,000.

Entities

BRImo · Bank Rakyat Indonesia · PT Bank Rakyat Indonesia (Persero) Tbk · BRIZZI · Dukuh Atas

Timeline

  1. [BUSINESS] 4 sources
    BRI offers cashback at Dukuh Atas transit hub

    BRI is offering up to 20 percent cashback for BRImo users at the Dukuh Atas transit hub in Jakarta through December 2026.

  2. [BUSINESS] 2 sources
    BRI launches various consumer promotions for lifestyle and household needs

    BRI has announced various promotions, including cashback and discounts at supermarkets, fashion brands, and home living stores, using BRI Credit, Debit, and QRIS BRImo.

  3. [BUSINESS] 2 sources
    BRI launches Member Get Member program for premium banking clients

    BRI is offering its BRI Prioritas and BRI Private customers up to Rp20 million in cashback through a new referral program.

Sources

antaranews.com · bisnis.liputan6.com · katadata.co.id · keralawater.org · lifestyle.liputan6.com · matabangsa.com · medcom.id

This summary has been updated 1 time: see revision history