[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [CULTURE]

2 clusters · 4 sources · 6 days · First seen · Last updated

BEAMS 50th anniversary brand collaborations

Overview

To celebrate its 50th anniversary, the Japanese retailer BEAMS has announced multiple brand collaborations.

In early September 2026, BEAMS announced a partnership with Stone Island. This collection includes a jacket, pants, and a T-shirt that utilize Stone Island’s garment-dyeing technology and various materials like Nylon Metal and CORDURA cotton nylon. The collection is scheduled to be available at BEAMS Harajuku starting September 5, 2026.

Following this, BEAMS announced a collaboration with Birkenstock to mark the 50th anniversary of both the brand and the Boston clog model. The ‘BOSTON PATCH WORK’ footwear features an asymmetrical design using taupe, mink, and mocha suede leather. This collection is set for release on September 12, 2026, through select stores and online channels.

Entities

BEAMS · Birkenstock · Stone Island

Timeline

  1. 8 days ago

    [CULTURE] 3 sources
    BEAMS and Birkenstock announce 50th anniversary collaboration

    BEAMS and Birkenstock are launching a limited ‘BOSTON PATCH WORK’ collaboration to celebrate the 50th anniversary of the iconic Boston clog, featuring multi-colored suede leather.

  2. 14 days ago

    [CULTURE] 2 sources
    Stone Island and BEAMS announce first collaboration collection

    Stone Island and BEAMS are launching their first collaboration to mark BEAMS’ 50th anniversary, featuring a three-piece collection of jackets, pants, and T-shirts using unique garment-dyeing techniques.

Sources

gqjapan.jp · mensnonno.jp · wwdjapan.com · yakkun-fashion.jp