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2 clusters · 5 sources · 30 days · First seen · Last updated

Beauty and cosmetics market trends in Portugal

Overview

The beauty and cosmetics market in Portugal is experiencing growth through specialized retail offerings, technological innovations, and consumer events.

Initial developments focused on the expansion of Korean beauty (K-Beauty) trends. This included the launch of SEONN, an exclusive skincare line developed with South Korean specialists at the retail chain Normal, and educational initiatives such as a skincare masterclass at NorteShopping focused on the ‘glass skin’ trend.

Subsequent industry trends have highlighted advancements in hair care, specifically high-performance home treatments utilizing “web effect” technology for even ingredient distribution. Retail engagement continues through events like Beauty in Town at NorteShopping, which provides professional services including hair and skin diagnostics from various cosmetic brands.

Entities

Amend · NorteShopping · South Korea · Normal · Perfumes & Companhia

Timeline

  1. [CULTURE] 2 sources
    Beauty industry trends highlight hair care innovation and retail events

    New hair care technologies like “web effect” masks are gaining popularity, while the Beauty in Town event returns to NorteShopping in Portugal with brand showcases and professional diagnostics.

  2. [CULTURE] 4 sources
    K-Beauty trends expand with new product launches and masterclasses

    K-Beauty trends are growing in Portugal, highlighted by the launch of the SEONN skincare line at Normal and a specialized Korean skincare masterclass at NorteShopping.

Sources

entretetizei.com.br · fatopaulista.com.br · marketeer.sapo.pt · meioemensagem.com.br · nit.pt