Belle Maison 2027 character Osechi launch

In late July 2026, Japanese retailer Belle (Bell) Maison announced that reservations for its 2027 New Year osechi boxes would open on 3 August 2026 via its online store. The initial release highlighted four Disney‑themed sets and a Snoopy box, with prices ranging from ¥19,900 to ¥28,900 and a 5 % early‑bird discount for orders placed through 30 September.

A few days later, the company provided further details, confirming collaborations with San‑X, Moomin and Snoopy. The expanded lineup included two‑person and individual‑size Moomin sets, as well as multi‑layered boxes featuring themed foods such as jōyo manjū, cheese hamburg steak, and three‑color dango. Prices were clarified at ¥23,900 for the San‑X and Moomin boxes and ¥20,900 for the Snoopy box, with the same discount period. All products are manufactured in Japan, frozen for delivery by late December 2026, and have a best‑before date of 31 January 2027.