Berlin tourism promotion 2026

In early 2026 Berlin leveraged two high‑profile events to boost visitor numbers. The February Berlin International Film Festival (Berlinale) was paired with a packaged day‑trip to the Panoramapunkt observation deck on Potsdamer Platz, offering rapid elevator access to a 100‑metre‑high panoramic view and a brief exhibition on the square’s history. Organisers marketed the combined itinerary as a convenient way to experience both the festival’s film programme and the city’s architecture.

A month later, the International Tourism Exchange (ITB) in Berlin highlighted the nearby Anhalt‑Dessau‑Wittenberg heritage region. Delegates toured the area on a heritage bus, visited the gardens at Wörlitz and were introduced to a new augmented‑reality app that showcases the region’s industrial culture. Both events emphasized networking with tourism, media and business partners to attract visitors and strengthen collaborative ties.

Together, the Berlinale and ITB initiatives illustrate Berlin’s strategy of linking cultural festivals and trade fairs with local attractions and technology‑driven experiences to expand tourism in 2026.