[REVISION HISTORY]

Bose QuietComfort rollout, pricing, and luxury collaboration

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What changed

2026-09-25 12:48 UTC → 2026-09-27 14:33 UTC · added ~~removed~~

Following the late July 2026 introduction of the Moonlight Grey QuietComfort headphones in Poland, Bose officially announced the second-generation QuietComfort headphones on 5 August. This new model serves as an entry-level option featuring TrueSpatial immersive audio technology with three modes: Still, Motion, and Cinema. Technical specifications include an improved adaptive feed-forward ANC system, a six-microphone array, and enhanced ActiveSense response. The headphones support lossless USB-C playback up to 24-bit/48 kHz. Design updates feature oval ear cups, a sliding headband, and synthetic-leather padding. Battery life is rated at 24 hours, reducing to 18 hours with immersive audio enabled. Six colors are available, including standard Black and White Smoke, and limited editions in Eucalyptus Green, Dewdrop Mint, Rosewood Mauve, and Hazelnut Taupe. Pre-orders opened on 8 August. While some reports cited a price of €349.95, other pricing indicated a release price of $549.95. The headphones were released on 13 August, positioned as a more affordable alternative to the premium QuietComfort Ultra model. Following the 13 August release, the product expanded into the Japanese market with a price of 46,200 yen. By late August, regional pricing was clarified: the headphones are priced at £299.95 in the UK, $359 in the USA, AU$549.95 in Australia, and €349.95 in Europe. On 14 September, the headphones and limited color collections became available in the Vietnam market. In late September, significant price reductions were observed on Amazon, with the QuietComfort headphones dropping from $359 to $199, a nearly 45% decrease. Additionally, the Bose QuietComfort Ultra Earbuds LE (2nd Generation) saw a 23% discount in Japan, priced at 30,600 yen. Expanding its luxury offerings, Bose ~~also announced~~ released a ~~special edition of the QuietComfort Ultra Headphones (2nd Gen) in~~ limited-edition collaboration with fashion designer Thom ~~Browne.~~ Browne featuring the QuietComfort Ultra Headphones (2nd Gen).

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