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2 clusters · 4 sources · 7 days · First seen · Last updated

Bourbon biscuit advertising campaigns

Overview

Bourbon has initiated several promotional campaigns for its biscuit products in Japan.

In early October 2026, the company launched the ‘Original Biscuit Series’ television campaign, titled ‘Colorful Biscuit’. The advertisements feature actors Tomoya Nakamura, Ruiya Miyase, and Hiroshi Iwase, utilizing visual effects to transition a monochrome world into color. The campaign includes web commercials for ‘Langlace’ and ‘Rubera’, radio spots, and a new song titled ‘halfway’ by the musical group Homecomings.

Following this, Bourbon released a web commercial for its ‘Rich Chocolate Brownie’ product featuring actress Ami Toma. Titled ‘Indescribable Richness’, the 15-second spot uses a retro-style shopping program theme and features the song ‘Choco Makafushigi’ by AKASAKI. This launch is supported by social media promotions on X and LINE, offering prizes such as original QUO cards and product assortments.

Entities

Bourbon · AKASAKI · Ruiya Miyase · Hiroshi Iwase · Homecomings

Timeline

  1. [CULTURE] 2 sources
    Bourbon releases new Rich Chocolate Brownie commercial featuring Ami Toma

    Bourbon has launched a new web commercial for its Rich Chocolate Brownie, starring actress Ami Toma and featuring an original song by singer-songwriter AKASAKI.

  2. [CULTURE] 2 sources
    Bourbon launches new biscuit commercial campaign

    Bourbon launched a new ‘Original Biscuit Series’ commercial campaign featuring Tomoya Nakamura, Ruiya Miyase, and Hiroshi Iwase, accompanied by a new song ‘halfway’ by Homecomings.

Sources

35-45.net · cdjournal.com · news.ponycanyon.co.jp · ranran-entame.com