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Rock in Rio 2026: Economic impact and musical milestones

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2026-09-15 21:44 UTC → 2026-09-16 22:24 UTC · added ~~removed~~

Rock in Rio 2026: ~~K-pop, diverse genres,~~ Economic impact and ~~tech~~ musical milestones

The 11th edition of Rock in Rio, held from September 4 to September 13 at Cidade do Rock, blended international stardom with regional Brazilian culture and technological innovation. The festival featured a diverse lineup, including Demi Lovato, Maroon 5, and J Balvin, alongside K-pop headliners Stray Kids, who drew the largest K-pop audience in the festival’s history. Regional musical diversity was a key component, with significant representation from Northeastern Brazil. On September 12, Priscila Senna performed at the Favela Stage, marking the first time the ‘brega nordestino’ genre was included in the festival lineup. Her production, titled ‘No Alto da Minha História’, utilized choreography and audiovisual elements to celebrate her Pernambuco roots. On September 13, Lucy Alves performed at the Global Village stage, focusing on forró and regional classics such as Luiz Gonzaga’s ‘Baião’ to highlight female presence in the genre. Electronic music reached a milestone when Calvin Harris became the first DJ to headline and close the Palco Mundo stage. Following the event, the festival was estimated to have an economic impact of R$ 3.36 billion, attracting over 700,000 attendees, including visitors from 89 countries. Technological integration was notable, with Vivo reporting that 5G technology accounted for 47% of its data traffic, a 60% increase in 5G volume compared to the previous edition. As the event concluded, Twenty One Pilots performed in rainy conditions to close the Palco Mundo. Other final-day acts included Halsey and ~~Hwasa, the first solo K-pop act to perform at the festival. British singer Lola Young described the Brazilian audience as ‘the best of her life’.~~ Hwasa. Following the ~~event,~~ festival, Alok was voted the best performance by CNN Brasil readers. To manage post-event logistics, organizers established a lost and found process via the Reencontra website for up to 30 days. Technical and environmental aspects remained central, including weather management interventions by the Fundação Cacique Cobra Coral. The festival also emphasized premium hospitality, offering exclusive luxury suites and private boxes with personalized amenities.

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