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2 clusters · 7 sources · 19 days · First seen · Last updated

Brazil smartphone and technology market trends

Overview

The Brazilian smartphone market experienced an 11% contraction during the first half of 2026. This downturn was driven by slowing sales, reduced national production, and rising memory prices. While Samsung and Motorola maintained dominant market shares, Chinese brands saw their collective share fall from 26% in early 2025 to 20% in the first half of 2026. However, the brand JOVI reported a 60% sales increase in the Northeast region due to expansion into interior markets.

Following the market contraction, Samsung implemented price increases for several Galaxy models in Brazil, with some devices seeing hikes of up to 109.2%. These adjustments are linked to the rising global costs of electronic components like RAM and storage chips. Conversely, the telecommunications sector saw a 13.4% decrease in the average price of mobile internet per gigabyte, even as average monthly data consumption per user rose by 16.8%.

Entities

Brazil · Samsung · Motorola · Anatel · Counterpoint Research

Timeline

  1. [BUSINESS] 2 sources
    Brazil technology market sees rising smartphone prices and falling internet costs

    Samsung has raised prices on certain Galaxy smartphones in Brazil due to rising component costs, while Anatel reports a 13.4% decrease in the average cost of mobile internet per GB.

  2. [BUSINESS] 5 sources
    Brazil smartphone market shrinks 11% in first half of 2026

    Brazil's smartphone market fell 11% in H1 2026 due to rising costs, though JOVI saw 60% growth in the Northeast while Samsung and Motorola maintain market dominance.

Sources

canaltech.com.br · minhaoperadora.com.br · mobiletime.com.br · mundoconectado.com.br · netcost-security.fr · pplware.sapo.pt · showmetech.com.br