Brazil‑Europe sunscreen usage and market

A July 2026 survey in Brazil showed that while most respondents (81 %) use sunscreen daily, only about a third reapply it during the day, with forgetfulness and inconvenience cited as main barriers. The same snapshot highlighted growing consumer awareness of UV risks and noted the European sun‑care market’s expansion, projected to reach €5.4 billion by 2033.

Two days later, dermatologists in Brazil began promoting colored sunscreen for men, offering combined UVA/UVB protection, visible‑light shielding, and a natural‑tone finish in a single product. Concurrently, European brands launched new multifunctional sunscreen lines—CeraVe with ceramide‑rich SPF 30‑50+ formulas, Davines with high‑SPF creams and hair‑care, Thalgo with body‑care regimens, and Nivea with SPF‑infused deodorants—emphasising eco‑design and integrated skin‑care benefits. These innovations aim to simplify daily routines and increase regular sunscreen adoption, reflecting the market trend identified in the earlier survey.

Overall, the situation illustrates a shift from awareness of sun‑protection benefits toward product innovations designed to overcome usage barriers and expand daily sunscreen habits across Brazil and Europe.