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Brazilian beverage industry diversification

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2026-09-30 21:54 UTC → 2026-10-20 21:15 UTC · added removed

The Brazilian beverage industry is expanding its non-alcoholic and ready-to-drink (RTD) portfolios to align with shifting consumer preferences. Ambev has focused on the technical aspects of non-alcoholic beer production, utilizing methods such as specialized yeast strains, fermentation interruption, or vacuum distillation to remove alcohol. This expansion includes brands like Stella Pure Gold and Gold, Budweiser Zero, Corona Cero, and Brahma 0.0%, targeting consumers interested in lower carbohydrate or gluten-free options. Ambev has invested over R$ 10 billion in brewery modernization, technology, and innovation over the last three years. Its Ambev’s ‘Wellness’ portfolio, which includes Michelob Ultra and Corona Cero, portfolio saw volume growth of approximately 60% in the second quarter of 2026 compared to the previous year. Within this segment, Michelob Ultra reported a 250% increase, marking 13 consecutive quarters of growth. Market data indicates non-alcoholic beer's share of volume consumed in Brazil rose from 2.5% in 2024 to 3.9% in 2026. 2026, while Ambev reported its own category volumes grew by approximately 30% in 2025. Furthering this trend, companies like Grupo Petrópolis and Ambev are diversifying into energy drinks and RTD cocktails. Grupo Petrópolis is launching zero-sugar, zero-calorie Jabuticaba and Melon with Pomelo flavors for its TNT Energy brand to capitalize on brand. Additionally, the mocktail trend, featuring QR codes that lead Minas Gerais-based company Xeque Mate is launching a new e-commerce and subscription strategy to non-alcoholic nationalize its tea-based cocktail recipes. This follows a 15% volume increase in the energy drink category brand, aiming to reach R$ 1 million in 2025. Ambev has also introduced Beats Pink Lemonade, monthly e-commerce sales within a product developed using consumer data from the Zé Delivery marketplace and revealed by the brand’s Head of Innovation year and Creativity, Anitta. increase annual sales volume from 9 million to 16 million liters.

Versions

  1. 2026-10-20 21:15 UTC Brazilian beverage industry diversification
  2. 2026-09-30 21:54 UTC Brazilian beverage industry diversification
  3. 2026-09-25 19:01 UTC Brazilian beverage industry diversification

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