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2 clusters · 3 sources · 20 days · First seen · Last updated

Brazilian fashion brands utilizing national culture

Overview

Brazilian fashion brands are increasingly utilizing the nation’s biodiversity and cultural heritage as central themes for their collections.

Havaianas initially released a limited-edition footwear line titled “Exuberance Made of Brazil,” which featured designs inspired by iconic locations such as São Luís, Copacabana, and various rainforest motifs.

This trend has expanded across the industry, with brands like Animale incorporating botanical illustrations and earth tones to reflect local flora. Similarly, Salinas has introduced collections inspired by the dunes of Arraial do Cabo and national fauna. Havaianas has furthered its efforts with the ‘Exuberância Cheia de Brasil’ collection, which references traditional elements such as 1940s São Paulo tile mosaics and embroidery traditions from Ilha do Ferro.

Entities

Havaianas · Brazil · São Luís · Animale · Copacabana

Timeline

  1. 30 days ago

    [CULTURE] 3 sources
    Brazilian fashion brands embrace national nature and culture

    Brazilian fashion brands like Animale, Salinas, and Havaianas are launching new collections inspired by the nation's biodiversity, botanical art, and traditional cultural symbols.

  2. about 2 months ago

    [CULTURE] 2 sources
    Brazilian culture inspires Havaianas' vibrant sandal collection

    Brazil’s colourful, outdoor‑focused culture fuels Havaianas’ new “Exuberance Made of Brazil” sandal line, featuring designs inspired by São Luís, Copacabana and the tropical rainforest.

Sources

extra.globo.com · finissimo.com.br · vogue.globo.com