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[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 2 sources · 29 days · First seen · Last updated

Brazilian fitness industry expansion

Overview

The Brazilian fitness and wellness sector is seeing significant infrastructure expansion and new service models. Interfit, a gym chain founded in 2023, has introduced ‘Interfit Select,’ a personalized small-group training format that expands its ‘CT Wellness’ concept by integrating high-performance equipment with recovery services.

Following similar trends in the growing health and wellness segment, Smart Fit has opened its first Brazilian training center in the Greater Florianópolis region. This 5,000-square-meter facility includes specialized areas for Hyrox training, a ‘Glute Zone,’ and comprehensive post-workout recovery amenities such as saunas and ice baths, while maintaining standard membership pricing.

Entities

Florianópolis · HYROX · Interhold Global · Smart Fit · Associação Brasileira de Franchising

Timeline

  1. [BUSINESS] 2 sources
    Smart Fit opens first Brazilian training center in Florianópolis

    Smart Fit has launched its first Brazilian Training Center in Greater Florianópolis, featuring Hyrox training, recovery zones, and expanded amenities under its existing Black plan pricing.

  2. [BUSINESS] 2 sources
    Interfit launches Select training format and expands CT Wellness model

    Brazilian gym chain Interfit has launched its 'Interfit Select' small-group training format, expanding its CT Wellness model amid rapid growth in the national health and wellness franchising sector.

Sources

portalmakingof.com.br · revistaviverbrasil.com.br