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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 6 sources · 14 days · First seen · Last updated
Brazilian food and beverage market convenience trends
Overview
The Brazilian food and beverage sectors are experiencing a trend toward convenience and ready-to-drink products.
In the food sector, BerryBites launched a new line of six frozen desserts across 250 Swift supermarkets and various other retail chains nationwide. These pre-portioned, ready-to-eat products aim to create a new retail category focused on convenience.
In the beverage market, companies are expanding into ready-to-drink formats. New entries include bottled cocktails like Fidelio, which seeks to scale professional mixology. Additionally, the company Baly has captured a significant portion of the gin market by offering gin in 473ml cans, contributing to its broader diversification into energy and wellness drinks.
Entities
Gin Intencion · SWIFT · BerryBites · Augusto Swaiger · Scanntech
Timeline
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about 1 month ago
[BUSINESS] 6 sourcesBrazilian beverage companies expand ready-to-drink marketBrazilian beverage companies are expanding the ready-to-drink market, with Baly’s Gin Intencion leading gin sales and new artisanal bottled cocktails emerging in Curitiba.
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about 1 month ago
[BUSINESS] 3 sourcesBerryBites launches frozen dessert line across BrazilBerryBites unveiled six ready‑to‑eat frozen desserts in Brazil, stocked in 250 Swift stores and other retailers, with CEO Ricardo Cotrim calling it a new pre‑portioned dessert category.
Sources
adtv.ig.com.br · brasilemfolhas.com · exame.com · ohoje.com · portalmakingof.com.br · ultimosegundo.ig.com.br