Busan tourism promotion initiatives

In late July 2026, Busan’s tourism authorities launched a multi‑pronged effort to attract Chinese‑speaking visitors from Taiwan and Hong Kong. The first announcement highlighted a "Busan disease" healing campaign run with the online travel platform KKday, offering tiered travel packages, discounted flight coupons and a welcome kit at Gimhae Airport. The same period saw the Korea Pavilion at the UNESCO World Heritage Committee exhibition draw over 10,000 daily visitors, underscoring growing interest in Korean cultural assets.

Two days later the city expanded the push with a limited‑edition KTX travel package coordinated by Korail and Busan’s Jung‑gu district. The deal provides a 10 % ticket discount, a prepaid Railplus card and optional tours of the Busan Tower or Geumak Festival, targeting the same Chinese‑speaking market. The "Busan‑disease" promotion continues alongside these new transport incentives, maintaining the focus on repeat visits and extended stays.

Together, the initiatives aim to boost visitor numbers, increase local spending and position Busan as a cultural and leisure hub in East Asia.