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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 6 sources · 3 days · First seen · Last updated

C6 Bank entry into Brazilian corporate benefits market

Overview

C6 Bank has acquired 100% of the operations of Alymente, a startup specializing in multi-benefit cards, to enter the Brazilian corporate benefits market. The acquisition, which is awaiting approval from the Central Bank, will result in Alymente being rebranded as C6 Benefícios with cards issued via Mastercard.

This expansion into a market valued at approximately R$ 150 billion annually follows regulatory changes to the Worker's Food Program (PAT) via Decree 12.712 of 2025. These reforms have lowered entry barriers by mandating an open, interoperable infrastructure and establishing fee caps, allowing digital banks and flexible providers to compete with established operators like Alelo, Pluxee, VR Benefícios, and Ticket.

Entities

C6 Bank · Alymente · Brazil · Biz Benefícios · Pluxee

Timeline

  1. 8 days ago

    [BUSINESS] 4 sources
    C6 Bank acquires Alymente to enter corporate benefits market

    C6 Bank is entering the R$ 150 billion corporate benefits market by acquiring startup Alymente, following regulatory reforms to the Worker's Food Program (PAT) in Brazil.

  2. 10 days ago

    [BUSINESS] 2 sources
    C6 Bank acquires Alymente to enter benefits market

    C6 Bank has acquired startup Alymente to enter Brazil's corporate benefits market, amid data showing wide variations in food voucher values across different economic sectors.

Sources

economia.estadao.com.br · neofeed.com.br · riotimesonline.com · seudinheiro.com · tnonline.com.br · vocerh.abril.com.br