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Cannabis and hemp-derived beverage market trends

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2026-09-23 16:41 UTC → 2026-10-04 03:23 UTC · added ~~removed~~

The market for cannabis and hemp-derived beverages is seeing significant consumer interest and commercial growth. In the broader wellness sector, consumers are increasingly prioritizing product quality, seeking lab-tested items with specific cannabinoid profiles to address needs such as anxiety or chronic pain. In Minnesota, the hemp-derived THC beverage market has experienced robust sales growth since legalization in June 2023. Retailers have reported notable increases, with some seeing THC beverage sales rise by approximately 12% year-to-date, while the broader THC department grew nearly 20%. These products are being integrated into social lifestyles as alternatives to alcohol. ~~This growth persists despite the possibility~~ Nationwide, a new generation of beverages containing low doses of THC—typically between 2 and 5 milligrams—is gaining popularity. These products, which include sparkling waters, teas, and lemonades, are marketed as a ~~federal ban later~~ form of ‘bottled relaxation’ to provide a social experience similar to beer or cocktails without intense effects. The category is experiencing rapid growth, with Euromonitor projecting the American market for hemp-derived beverages could reach $4.1 billion by 2028. These items are often sold in colorful cans with fruit flavors and priced around $6 per dose or $70 per bottle. This trend follows a regulatory trajectory that began with state-level legalization in the ~~year.~~ 1990s and was furthered by the 2018 Farm Bill.

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