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3 clusters · 6 sources · 13 days · First seen · Last updated

Cannabis and hemp-derived beverage market trends

Overview

The market for cannabis and hemp-derived beverages is seeing significant consumer interest and commercial growth. In the broader wellness sector, consumers are increasingly prioritizing product quality, seeking lab-tested items with specific cannabinoid profiles to address needs such as anxiety or chronic pain.

In Minnesota, the hemp-derived THC beverage market has experienced robust sales growth since legalization in June 2023. Retailers have reported notable increases, with some seeing THC beverage sales rise by approximately 12% year-to-date, while the broader THC department grew nearly 20%. These products are being integrated into social lifestyles as alternatives to alcohol.

Nationwide, a new generation of beverages containing low doses of THC—typically between 2 and 5 milligrams—is gaining popularity. These products, which include sparkling waters, teas, and lemonades, are marketed as a form of ‘bottled relaxation’ to provide a social experience similar to beer or cocktails without intense effects.

The category is experiencing rapid growth, with Euromonitor projecting the American market for hemp-derived beverages could reach $4.1 billion by 2028. These items are often sold in colorful cans with fruit flavors and priced around $6 per dose or $70 per bottle. This trend follows a regulatory trajectory that began with state-level legalization in the 1990s and was furthered by the 2018 Farm Bill.

Entities

Proof Awards · Top Ten Liquors · Cornbread Hemp · Minnesota · Euromonitor

Timeline

  1. [BUSINESS] 2 sources
    THC-infused beverages see rising popularity in the United States

    Low-dose THC beverages are rising in popularity in the U.S., with the hemp-derived drink market projected to reach $4.1 billion by 2028.

  2. [BUSINESS] 2 sources
    Minnesota THC beverage sales grow amid potential federal ban

    THC beverage sales are rising in Minnesota, with retailers reporting significant growth in the hemp-derived category despite potential upcoming federal prohibitions.

  3. [BUSINESS] 2 sources
    Cannabis wellness and hemp beverage market trends

    Consumers are increasingly focusing on lab-tested, high-quality cannabis products for wellness, while brands like Highlandia are gaining market share in the THC beverage sector.

Sources

cannabisnow.com · hopculture.com · marramaque.jor.br · shankennewsdaily.com · themarijuanaherald.com · veja.abril.com.br

This summary has been updated 1 time: see revision history