Castilla y León regional engagement and promotion

Regional authorities in Castilla y León have initiated several outreach and promotional efforts. The Mesa of the Cortes de Castilla y León began a regional tour starting in León, traveling through provinces in alphabetical order to engage with regional identities following electoral shifts.

In tandem with internal regional engagement, the administration is conducting external promotional activities. In Madrid, the Ministry of Culture, Tourism, and Sport organized a professional day under the ‘Castilla y León. Destination for meetings and congresses’ brand to attract corporate events and stimulate rural economic development. Additionally, the Mayor of Béjar participated in cultural sessions in Pamplona to promote the city’s industrial heritage and tourism assets to visitors from northern Spain.

Recent strategic initiatives have expanded to include specific sectoral focuses. In Madrid, promotional efforts for the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector now specifically highlight Zamora’s rural and historical spaces as alternatives to major urban centers.

On the industrial front, the Junta de Castilla y León is organizing sectoral working groups to draft the III Industrial Promotion Master Plan for 2026-2030. These sessions aim to define regional policy regarding bioeconomy, health, food, advanced manufacturing, and infrastructure. Furthermore, the ninth edition of the Naturcyl ecotourism fair is being held in San Ildefonso to promote sustainable tourism models and the connection between rural territories and nature conservation.