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2 clusters · 2 sources · 13 days · First seen · Last updated

Chanel leadership transition and commercial performance

Overview

Following the appointment of Matthieu Blazy as artistic director, Chanel has experienced significant commercial growth. Since Blazy’s debut in October 2025, the brand has reported a 16% year-to-date increase in sales, with the United States seeing growth exceeding 25%. Specific sectors such as watches and fine jewellery have seen jumps of approximately 35%, while fragrance and beauty revenues rose by roughly 8%.

As part of the brand’s Spring/Summer 2026 collection, Blazy has introduced the Maxi Flap Bag. This design modifies the maison’s iconic silhouette by increasing its proportions and replacing the traditional chain strap with thin leather strips to maintain a cleaner aesthetic.

Entities

Matthieu Blazy · Chanel · Virginie Viard · Alain Wertheimer · Gérard Wertheimer

Timeline

  1. 26 days ago

    [CULTURE] 2 sources
    Chanel introduces Maxi Flap Bag by Matthieu Blazy

    Chanel creative director Matthieu Blazy introduced the Maxi Flap Bag for the Spring/Summer 2026 collection, featuring a simplified design with leather straps instead of traditional chains.

  2. about 1 month ago

    [BUSINESS] 2 sources
    Chanel names Matthieu Blazy artistic director as sales surge 16%

    Chanel appointed Matthieu Blazy as artistic director in Dec 2024; sales have risen 16% with US growth over 25% and jewellery up 35%.

Sources

metropoles.com · oglobo.globo.com