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2 clusters · 2 sources · 14 days · First seen · Last updated

Charles Leclerc and Chivas Regal whisky launch

Overview

Formula One driver Charles Leclerc partnered with Chivas Regal to launch a limited-edition 16-year-old whisky. To celebrate the release, an event titled the ‘Chivas Regal Arena of Mastery’ was held, featuring a bespoke chess-inspired strategy game called SE!ZE.

The competition involved Leclerc playing against chess grandmaster Hikaru Nakamura. The launch and accompanying activation were timed ahead of the Italian Grand Prix, highlighting a marketing trend of using celebrity endorsements to reach younger demographics.

Entities

Hikaru Nakamura · Chivas Regal · Charles Leclerc · Scuderia Ferrari HP · Sandy Hyslop

Timeline

  1. 9 days ago

    [BUSINESS] 2 sources
    Chivas Regal launches Charles Leclerc signature whisky

    Chivas Regal launched a limited-edition 16-year-old whisky co-created with F1 driver Charles Leclerc through a high-profile event featuring a chess match against Grandmaster Hikaru Nakamura.

  2. 23 days ago

    [CULTURE] 2 sources
    Charles Leclerc to face Hikaru Nakamura in chess-inspired challenge

    F1 driver Charles Leclerc will face chess grandmaster Hikaru Nakamura in a strategy game challenge to celebrate the launch of Chivas Regal 16 whisky on 1 September.

Sources

lardermag.co.uk · scottishbusinessnews.net