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Chiikawa film fuels merch, fashion, snacks and stock surge

Updated 1 time since CLSTR started tracking revisions of this situation.

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2026-07-26 05:12 UTC → 2026-07-29 23:43 UTC · added removed

Chiikawa film spurs fuels merch, fashion fashion, snacks and snack tie‑ins stock surge

The animated feature Chiikawa: The Secret of Mermaid Island premiered nationwide in Japan on 24 July 2026, recording ¥3.5 billion in ticket sales within five hours and attracting drawing roughly 240,000 viewers. Within the first three days the film earned over ¥22 billion (about US $140 million) across 447 theatres, representing 44 % of the opening‑weekend total on day one and ranking among the top‑grossing releases of 2026. The launch was accompanied strong box‑office performance lifted Toho Co., Ltd.'s share price by more than 6 % on opening day and contributed to a cinema‑only line of themed continued rise; to broaden investor access, Toho carried out a 1‑for‑5 stock split on 1 March 2026. The cinema launch was paired with exclusive items – a Seiren‑design drink‑cup holder (¥3,500) and a three‑dimensional popcorn box (¥2,000) – each limited to three per purchase. The ChiiKawa Bakery and its Osaka branch rolled out introduced a permanent series line of flower‑crowned breads and seasonal buns (yakisoba‑bread, “Bin‑yo‑yo” bun, spicy Seiren curry bun, “Friendly Mermaid Tear” bread), each buns, bundled with random movie coasters and drink promotions. Limited‑edition charm mini‑figures in eight random variants sparked a rapid resale market; theaters issued market, prompting theatres to issue warnings and adjusted adjust distribution rules. Further merchandise Merchandise waves arrived in continued into late July and August. The women’s Women’s clothing brand dazzlin launched released a special Chiikawa fashion collection – knit hat, room‑wear set, flared‑sleeve sweater, patterned dress and plush‑bag – available for online pre‑order from 7 August via the RUNWAY channel and in stores by mid‑September. A partnership ZOZOTOWN, with in‑store sales slated for mid‑September. Tokyo Banana introduced a launched the “Chiikawa Banana Pudding Cake Eco‑Bag Set,” selling four‑ offering four‑cake (¥1,900) and eight‑cake (¥2,700) assortments paired with illustrated totes from totes, debuting on 1 August at Tokyo Station Station’s Yaesu underground exit and Haneda Airport, Airport’s Terminal 2, then expanding to the studio store on 1 September. Promotional support included the Enimay Lottery at convenience stores, scene‑cut videos on official channels, a Fuji TV programming block, free streaming of the TV series on TVer (24 July–23 August) and a temporary ABEMA free‑stream of the first 362 episodes (1‑5 August).

Versions

  1. 2026-07-29 23:43 UTC Chiikawa film fuels merch, fashion, snacks and stock surge
  2. 2026-07-26 05:12 UTC Chiikawa film spurs merch, fashion and snack tie‑ins

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