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BYD global rise, Europe expansion, and market shifts

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2026-09-06 10:04 UTC → 2026-09-11 12:53 UTC · added ~~removed~~

BYD’s global momentum has accelerated through mid-2026, supported by an export-led growth strategy aimed at surpassing Toyota in worldwide sales. While overseas deliveries accounted for approximately 43% of total sales in July, the company faces a cooling domestic market in China. Recent data indicates a significant sales decline of approximately 35% in its home market due to intense competition and saturation, despite the introduction of competitive new models like the Qin Max and the Seal 06. In late August 2026, BYD reported a 30% increase in second-quarter net profit to 8.2 billion yuan ($1.2 billion), marking its first quarterly profit growth in five quarters. This rebound was driven by a surge in overseas exports, which grew by approximately 68% in the first half of 2026. For the first time, overseas revenue reached 181.3 billion yuan, accounting for 53% of the company’s total revenue, surpassing its domestic Chinese market revenue. Despite this quarterly rebound, the company's overall first-half net profit fell by 20.5% to 12.3 billion yuan, and total revenue decreased by 7.1% to 344.8 billion yuan. Following these announcements, BYD's stock declined by approximately 5% in Hong Kong. To support growth, BYD is aggressively expanding its product lineup and infrastructure. In South Korea, the company continues to grow its retail footprint, recently opening a new showroom in Pyeongtaek through dealer Samchully EV. ~~This facility brings the company’s passenger vehicle showroom network in~~ In France, the ~~country to 37 locations, surpassing its initial annual target of 35. Additionally, BYD~~ company is ~~expected to announce expansion plans~~ intensifying competition by introducing new commercial offers, including a 2,000 euro price reduction for the ~~Malaysian market in early September 2026. Vice President Liu Xueliang indicated that~~ Dolphin G plug-in hybrid and aggressive long-term rental rates for models like the ~~company will soon reveal~~ ATTO 2 DM-i and SEALION 5 DM-i. In Malaysia, BYD has shifted its ~~approach toward sustainable development in the region, amid speculation regarding potential local assembly partnerships.~~ manufacturing strategy.

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