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2 clusters · 3 sources · 2 days · First seen · Last updated

Chinese retail back-to-school digital promotions

Overview

Chinese retailers have initiated large-scale promotions for the back-to-school season, focusing on 3C digital products.

JD.com launched an interactive campus-themed short drama to integrate content marketing with e-commerce, allowing users to unlock coupons and rewards. The company is also offering subsidies for digital home appliances, student education discounts, and trade-in programs for mobile phones and computers. A specific flash sale for printers was scheduled for August 18.

Xiaomi expanded these efforts by partnering with Intel to establish a “Back-to-School Zone” across 3,000 Mi Home stores. This campaign provides student-specific coupons for smartphones, laptops, and tablets, alongside branded incentives. JD.com further expanded its activities with a 3C Digital Super Category Day on August 20, featuring group-buying deals, national subsidy integration, and a “price protection” service for device trade-ins.

Entities

JD.com · Intel · Xiaomi

Timeline

  1. 26 days ago

    [BUSINESS] 3 sources
    Xiaomi and JD.com launch major back-to-school digital product promotions

    Xiaomi and JD.com are launching major back-to-school promotions in China, offering student discounts, group-buying deals, and hardware subsidies on smartphones, laptops, and tablets.

  2. 28 days ago

    [BUSINESS] 2 sources
    JD.com launches interactive short drama and sales for back-to-school season

    JD.com has launched an interactive short drama and a series of sales promotions, including printer flash sales, to target students and parents during its 3C digital products back-to-school season.

Sources

cnmo.com · m.eprice.com.tw · yesky.com