[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [CULTURE]

6 clusters · 9 sources · 64 days · First seen · Last updated

Consumer hair care product evaluations and trends

Overview

Consumer evaluations continue to assess hair care tools and styling products. In hair dryer comparisons by IMTEST, which evaluated models priced between 35 and 500 euros, the Shark SpeedStyle Pro Flex has consistently been identified as the overall winner for its balance of airflow, temperature control, and ease of use. The Xiaomi Mi Ionic Hair Dryer H300 remains noted as the best value for money.

Regarding styling products, Öko-Test evaluated 29 hairsprays, finding that while two-thirds are generally recommended, only four natural cosmetic brands—Alverde, Alterra Volumen-Haarspray Bio-Papaya, Bioturm, and Eco Cosmetics—received the highest ratings for being free of plastic compounds. Studies also flagged the presence of Galaxolid, a synthetic musk fragrance, in certain brand-name products like L’Oréal Studio Line spurenlos FX Styling Spray.

Maintenance advice suggests that haircut frequency should depend on hair condition rather than a fixed schedule; for example, short pixie cuts may require trims every four to eight weeks, while long hair may only need maintenance every four to six months. For individuals with fine hair, particularly those over 60, experts recommend using a minimal amount of volume powder containing Silica Silylate (approximately 0.2 grams) to provide root support without leaving residue in grey or white hair.

Emerging trends include ‘Color Drenching’, projected to be a major trend by 2027, and 2026 boys' hairstyle trends, which are expected to feature a mix of classic short cuts like crew cuts and textured crops alongside mid-length styles such as curtain cuts and messy looks.

Entities

Shark · Xiaomi · IMTEST · Öko-Test · Alverde

Timeline

  1. [CULTURE] 5 sources
    Haircare trends and product testing results

    New reports cover 2026 hairstyle trends for boys and reveal Shark as the top-performing hair dryer in recent tests.

  2. [CULTURE] 2 sources
    Hair care trends and hair dryer performance evaluations

    Color Drenching is set to emerge as a major hair trend by 2027, while the Shark SpeedStyle Pro Flex has been named the top-performing hair dryer in recent testing.

  3. [CULTURE] 3 sources
    Shark hair dryer wins IMTEST comparison test

    IMTEST tested hair dryers across multiple price points, naming the Shark SpeedStyle Pro Flex the overall winner and the Xiaomi Mi Ionic Hair Dryer H300 the best value option.

  4. [CULTURE] 2 sources
    Hair care insights: Top hair dryer results and maintenance advice

    Consumer tests highlight the Shark SpeedStyle Pro Flex as a top hair dryer, while experts advise tailoring haircut frequency to hair condition rather than following a strict schedule.

  5. [CULTURE] 2 sources
    Consumer tests evaluate hair dryers and hairsprays

    Consumer tests in Germany highlight the Shark SpeedStyle Pro Flex as the top hair dryer and identify four natural hairsprays as the best performers in an Öko-Test evaluation.

  6. [CULTURE] 3 sources
    Hair care trends and hair dryer performance evaluations

    Consumer guides recommend specific hair care techniques and tools, including the use of volume powder for fine hair and the Shark SpeedStyle Pro Flex as a top-performing hair dryer.

Sources

deavita.com · elle.de · fuersie.de · gofeminin.de · imtest.de · mirabeau-magazin.de · niederlausitz-aktuell.de · wasgehtheuteab.de · wmn.de

This summary has been updated 4 times: see revision history