< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 6 sources · 6 days · First seen · Last updated

Consumer savings and investment trends in Austria and Serbia

Overview

Financial reports indicate a strong preference for security among investors in Austria and Serbia. In Austria, Union Investment Austria noted that 84 percent of respondents favor savings books or accounts, with 51 percent citing security as their primary concern. While there is a growing interest in capital market products—particularly among those under 30—traditional savings remain dominant.

Subsequent data from an Imas study shows increasing financial pressure in Austria, with 33 percent of citizens unable to set money aside for savings, a four percentage point increase from the previous year. The average monthly savings amount has fallen to 306 euros.

In Serbia, research indicates that while 66 percent of adults save money, only 16 percent are actively investing. Similar to the Austrian trend, the primary driver in Serbia is financial security, with 75 percent of savers prioritizing funds for unforeseen emergencies.

Entities

Sparkassen · M2S Research · Serbia · Austria · Erste Bank

Timeline

  1. [BUSINESS] 4 sources
    Consumer savings trends show rising pressure in Austria and security focus in Serbia

    Surveys in Austria and Serbia show shifting financial habits, with Austrians facing rising difficulty in saving due to inflation, while Serbian citizens prioritize financial security over high-yield investing.

  2. [BUSINESS] 2 sources
    Austria investment trends show preference for security

    An investor barometer from Union Investment Austria shows a strong preference for secure savings accounts, though younger generations are increasingly turning to funds and stocks.

Sources

biznis.rs · danas.rs · fool.de · kroativ.at · srpskadijaspora.info · top-leader.at