Czech and Slovak media consumption trends

Media consumption trends in the Czech and Slovak markets have shown varying levels of digital growth and engagement. In August 2026, data indicated that Deník remained a leading newspaper in the Czech Republic, with its digital counterpart, Deník.cz, reporting a 12 percent year-on-year increase in real users. In Slovakia, the digital audience grew by 2.3 percent, with Aktuality.sk identified as the most visited website and the public broadcaster STVR seeing a 52.8 percent increase in audience.

By September 2026, the Czech media landscape exhibited more complex traffic patterns and a decline in public confidence. While some portals like Blesk.cz and Aktuálně.cz saw increased pageviews, other major outlets such as Denik.cz and iDnes.cz experienced significant declines. This shift in engagement coincided with a drop in news trust among Czech citizens to 31 percent, as reported by the Reuters Institute. The data suggests a broader trend of news avoidance, with 41 percent of the population reporting they avoid news at least sometimes.