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2 clusters · 5 sources · 7 days · First seen · Last updated

Digital advertising landscape in Brazil

Overview

The digital marketing sector in Brazil is navigating challenges related to rising costs and conversion efficiency. Businesses are struggling to turn paid clicks into sales, often due to poor landing page performance and slow mobile loading speeds. To mitigate these issues, companies are increasingly adopting outbound marketing strategies, utilizing automated outreach via email, LinkedIn, and WhatsApp to improve lead generation.

Market data indicates a high concentration of digital advertising investment, with Google and Meta controlling 81% of the Brazilian market. Specifically, 55% of investments are directed toward social media and 26% toward paid search. In response to this concentration, industry professionals are exploring programmatic media as a method for diversification, noting its potential for brand building and incremental channel results.

Entities

Google · Deloitte · Mastercard · Cetic.br · Meta

Timeline

  1. [BUSINESS] 3 sources
    Digital advertising in Brazil shows high concentration in Google and Meta

    Google and Meta account for 81% of Brazil's digital ad spend, while programmatic media emerges as a tool for diversification.

  2. [BUSINESS] 2 sources
    Digital marketing trends in Brazil face rising costs and conversion hurdles

    Brazilian businesses face rising digital ad costs and conversion challenges, leading to an increased reliance on outbound marketing and optimized mobile landing pages to drive sales.

Sources

adnews.com.br · gsmfans.com.br · igmais.ig.com.br · portal.comunique-se.com.br · revistaempreende.com.br