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2 clusters · 3 sources · 6 days · First seen · Last updated

Diners Club credit card restructuring in Japan

Overview

Mitsui Sumitomo Trust Club has introduced ‘Diners Club Gold’ in Japan, a new credit card tier specifically designed to attract consumers aged 20 to 39. The card, which began issuance on October 1, 2026, is available via online application only.

The product features a 10x point bonus on various services, including Uber, Starbucks Card auto-charges, and several subscription platforms. It also offers benefits such as a six-month trial of Ikkyu Premier ‘Platinum Member’ status and cashback for Tabelog Premium fees. To encourage usage, the annual fee of 11,000 yen is waived for the first year and for subsequent years if annual spending exceeds 1 million yen.

This launch is part of a broader restructuring of the brand’s product lineup. By January 2027, the existing ‘Diners Club Card’ will be renamed ‘Diners Club Platinum’, establishing a four-tier hierarchy consisting of Gold, Platinum, Premium, and Royal Premium.

Entities

Diners Club · Sumitomo Mitsui Trust Club · Mitsui Sumitomo Trust Club

Timeline

  1. [BUSINESS] 2 sources
    Diners Club launches new Gold card for ages 20–39

    Sumitomo Mitsui Trust Club launched ‘Diners Club Gold’ for ages 20–39, targeting younger consumers seeking a mix of status, practical rewards, and high point redemption rates.

  2. [BUSINESS] 2 sources
    Diners Club launches new Gold card targeting younger Japanese consumers

    Mitsui Sumitomo Trust Club is launching ‘Diners Club Gold’ in Japan, targeting users aged 20–39 with specialized rewards and a new four-tier product lineup.

Sources

dtimes.jp · iussp.org · news.mynavi.jp