[REVISION HISTORY]

Dior fragrance restoration and retail expansion

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2026-10-15 09:12 UTC → 2026-10-27 12:32 UTC · added ~~removed~~

Dior Beauty, led by perfume creation director Francis Kurkdjian, is undertaking the ‘Dioriginals’ project to restore 13 iconic fragrances from the Maison’s nearly 80-year history. This archival initiative seeks to return scents such as Diorama, Diorella, and Dune to their original profiles by investigating original formulas and addressing shifts in ingredient availability or legislation. The collection includes classics like Diorissimo, Dolce Vita, Jules, and Dioressence, with some scents dating back to 1949. The project serves as an act of “active conservation” to mitigate technical challenges caused by varying harvests, supplier changes, and evolving European regulations regarding allergens. Following a four-year development period, the ‘Dioriginals’ collection has officially ~~launched. The revived scents, which include classics such as Diorissimo and Dolce Vita, are now~~ launched, with scents presented in the historic ‘Ovale’ bottle design originally dating back to 1948. The restored collection is available via Dior’s official website. Alongside these restoration efforts, the brand continues to expand its product offerings. This includes the launch of Jasmin des Anges Esprit de Parfum within La Collection Privée Christian ~~Dior~~ Dior, a high-concentration iteration utilizing Jasmin Grandiflorum sourced from Grasse, France, and certified ethical growers in Egypt. Retail expansion also includes the opening of a new standalone Dior Beauty boutique at Oakbrook ~~Center.~~ Center, featuring a fragrance discovery experience. Recent product expansions also include a limited-edition ‘Médaillon’ lip balm from the ‘Cinnamon Glaze’ holiday collection. The balm features a gold, Rococo-inspired oval case with an adhesive backing designed to attach to the back of a smartphone. The item has experienced high demand and rapid sell-outs, prompting social media debate regarding its utility as a fashion accessory versus its price and hygiene.

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