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[SITUATION] · [ACTIVE]

2 clusters · 97 sources · 3 days · First seen 4 days ago · Last updated 2 days ago

Categories: BUSINESS

Disney and TikTok content-sharing partnership

Entities: TikTok · Asad Ayaz · Disney+ · Josh D'Amaro · The Walt Disney Company

Overview

The Walt Disney Company and TikTok have entered into a content-sharing partnership focused on short-form video. Under this agreement, TikTok creators are permitted to use Disney intellectual property—including franchises such as Marvel, Star Wars, and Pixar—to produce content.

Selected videos will be curated for display on both TikTok and the Disney+ vertical-video feed, known as Verts. While the program was initially announced as a pilot program in the United States, subsequent updates indicate the partnership is a global content-sharing agreement.

Timeline

2 days ago

[BUSINESS] 3 sources
Disney and TikTok announce global short-form content-sharing deal
Disney and TikTok have announced a global partnership to bring creator-made short-form videos to Disney+ via its
4 days ago

[BUSINESS] 94 sources
Disney and TikTok launch creator‑content deal for Disney+ Verts
Disney and TikTok have partnered to let creators use Disney IP for short videos, with selected clips shown on TikTok and Disney+ Verts. The pilot launches in the US, expands globally, and offers creator rewards

Sources

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