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Duolingo market expansion in Indonesia

Overview

INDICO, a subsidiary of Telkomsel, partnered with Duolingo to expand digital education access in Indonesia. Through the SIMPATI Plus subscription, users can access Super Duolingo for one month via the MyTelkomsel application. INDICO CEO Andi Kristianto stated the partnership aims to empower the public and increase global connectivity by improving foreign language skills.

Duolingo has identified Indonesia as one of its five fastest-growing markets globally. Data shows Indonesian learners are highly motivated by academic and professional advancement, ranking first worldwide for citing ‘Support my education’ as their primary motivation. English is the most popular language, though interest in East Asian languages like Chinese has seen a significant surge. To support these users, Duolingo has expanded several courses to the B2 proficiency level and introduced AI-powered conversation features.

Entities

Duolingo · Luis von Ahn · Indonesia · INDICO · Raditya Dika

Timeline

  1. [BUSINESS] 3 sources
    Duolingo sees rapid growth in Indonesia driven by educational demand

    Duolingo reports Indonesia as one of its five fastest-growing markets, driven by users learning languages like English and Chinese to support their education and career advancement.

  2. [BUSINESS] 2 sources
    INDICO partners with Duolingo to expand digital education in Indonesia

    INDICO, a Telkomsel subsidiary, is partnering with Duolingo to offer SIMPATI Plus subscribers one month of Super Duolingo access to expand digital language learning in Indonesia.

Sources

astig.ph · ekbis.sindonews.com · lionheartv.net · medcom.id