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2 clusters · 9 sources · 9 days · First seen · Last updated
East African Community tourism development
Overview
The East African Community (EAC) has adopted a ten-year tourism marketing strategy for 2027–2036, utilizing the brand ‘Visit East Africa: Feel the Vibe.’ The framework focuses on regional unity, transboundary conservation in areas such as Mount Elgon and Virunga, and the implementation of a Single Tourist Visa to facilitate travel across member states.
Individual nations are pursuing complementary diversification efforts. Uganda has engaged with Central European tour operators in Poland to promote wildlife and cultural heritage while seeking investment for infrastructure. In Kenya, officials are advocating for increased investment in community-based tourism and cultural festivals, such as the Maralal International Camel Derby, to expand the sector beyond traditional wildlife safaris.
Entities
Uganda Tourism Board · Kenya Tourism Board · Rebecca Miano · Samburu County · East African Community
Timeline
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[BUSINESS] 8 sourcesEast African nations seek to diversify tourism sectors
Uganda is targeting Polish investors and tourists through international workshops, while Kenya seeks to diversify its tourism beyond wildlife safaris by promoting cultural and community-based experiences.
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[BUSINESS] 2 sourcesEast African Community adopts ten-year tourism marketing strategy
EAC ministers adopted a ten-year tourism strategy to brand East Africa as a single destination, while ATTA urged Kenya to prioritize tourism investment and infrastructure to boost economic growth.
Sources
businesstoday.co.ke · kulanpost.co.ke · nexusmedia.ug · ntv.co.ug · siayatoday.com · thecooperator.news · ugbulletin.co.ug · ugmirror.com · znznews.com