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Electric toothbrush and oral hygiene market developments

Updated 3 times since CLSTR started tracking revisions of this situation.

What changed

2026-10-11 14:14 UTC → 2026-10-12 03:53 UTC · added removed

Braun Oral-B products have received recognition in consumer performance tests conducted by IMTEST. The Oral-B iO10 was identified as the top premium model for its cleaning performance, quiet operation, and extensive programming options, including a sensitivity mode and app integration. The Oral-B iO Series 2 was noted for its price-performance ratio among entry-level models. Following these evaluations, new high-end smart electric toothbrush models from both Oral-B and Philips entered the market. The Oral-B iO Series 4 features magnetic iO technology for micro-vibrations, Bluetooth connectivity, and multiple brushing programs. Similarly, the Philips Sonicare ExpertClean 7500 offers app integration, various cleaning modes, and intensity levels. Further details on the Philips Sonicare ExpertClean 7500 indicate it provides approximately 62,000 brush head movements per minute, three intensity levels, and a battery life of up to two weeks. The Oral-B iO Series 4 includes a pressure sensor and a two-minute timer. Oral-B has since expanded its offerings with new availability and color options. MediaMarkt has offered the Oral-B iO Series 2 at a discounted price of €44.99. Additionally, a gold version of the premium iO9 model has been introduced. While technically identical to the standard iO9, the gold edition includes a black brush head, two brush heads, a charger, and a USB-rechargeable travel case. The iO9 features seven cleaning modes, a magnetic motor, and a pressure sensor that uses colored lights to indicate brushing force. In addition to electric toothbrushes, the Oral-B AquaCare 4 water flosser has been highlighted for its OxyJet technology, which utilizes micro-bubbles to clean between teeth. This cordless device features two intensity settings and multiple spray modes, such as rotating or multi-stream, to target the gum line and interdental spaces.

Versions

  1. 2026-10-12 03:53 UTC Electric toothbrush and oral hygiene market developments
  2. 2026-10-11 14:14 UTC Electric toothbrush and oral hygiene market developments
  3. 2026-09-25 05:02 UTC Electric toothbrush and oral hygiene market developments
  4. 2026-09-14 21:09 UTC Electric toothbrush market developments

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