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[SITUATION] · [ACTIVE] · [TECHNOLOGY]

6 clusters · 10 sources · 45 days · First seen · Last updated

Electric toothbrush and oral hygiene market developments

Overview

Braun Oral-B products have received recognition in consumer performance tests conducted by IMTEST. The Oral-B iO10 was identified as the top premium model for its cleaning performance, quiet operation, and extensive programming options, including a sensitivity mode and app integration. The Oral-B iO Series 2 was noted for its price-performance ratio among entry-level models. Following these evaluations, new high-end smart electric toothbrush models from both Oral-B and Philips entered the market. The Oral-B iO Series 4 features magnetic iO technology for micro-vibrations, Bluetooth connectivity, and multiple brushing programs. Similarly, the Philips Sonicare ExpertClean 7500 offers app integration, various cleaning modes, and intensity levels. Further details on the Philips Sonicare ExpertClean 7500 indicate it provides approximately 62,000 brush head movements per minute, three intensity levels, and a battery life of up to two weeks. The Oral-B iO Series 4 includes a pressure sensor and a two-minute timer. Oral-B has since expanded its offerings with new availability and color options. MediaMarkt has offered the Oral-B iO Series 2 at a discounted price of €44.99. Additionally, a gold version of the premium iO9 model has been introduced. While technically identical to the standard iO9, the gold edition includes a black brush head, two brush heads, a charger, and a USB-rechargeable travel case. The iO9 features seven cleaning modes, a magnetic motor, and a pressure sensor that uses colored lights to indicate brushing force. In addition to electric toothbrushes, the Oral-B AquaCare 4 water flosser has been highlighted for its OxyJet technology, which utilizes micro-bubbles to clean between teeth. This cordless device features two intensity settings and multiple spray modes, such as rotating or multi-stream, to target the gum line and interdental spaces.

Entities

Oral-B · Philips · Braun Oral-B · MediaMarkt · Laboratorio Nacional de Protección al Consumidor

Timeline

  1. [BUSINESS] 2 sources
    Oral-B electric toothbrushes featured in product reviews and retail offers

    Oral-B electric toothbrushes are appearing in both high-end tech reviews, featuring the AI-integrated iO 10, and budget retail offers, such as the Vitality Pro model at Lidl.

  2. [HEALTH] 2 sources
    Profeco tests electric toothbrush performance and battery life

    Profeco testing of electric toothbrushes reveals that lower-priced Oral-B models offer competitive battery performance compared to more expensive Philips | Colgate alternatives.

  3. [TECHNOLOGY] 2 sources
    Oral-B expands electric toothbrush offerings with new models and colors

    Oral-B offers new options in its electric toothbrush range, including a discounted iO Series 2 at MediaMarkt and a new gold-colored premium iO9 model.

  4. [HEALTH] 3 sources
    Braun Oral-B products lead oral hygiene product tests

    Braun Oral-B products led recent oral hygiene tests, with the iO10 winning for performance and the iO Series 2 for value. The AquaCare 4 water flosser also offers specialized OxyJet cleaning technology.

  5. [TECHNOLOGY] 2 sources
    Philips and Oral-B launch new smart electric toothbrushes

    Philips and Oral-B have released new smart electric toothbrushes featuring app connectivity, multiple cleaning modes, and specialized pressure sensors for personalized oral care.

  6. [TECHNOLOGY] 2 sources
    Braun Oral-B toothbrushes recognized in product tests

    Braun Oral-B models, including the premium iO10 and the budget-friendly iO Series 2, have received top marks in dental hygiene product testing.

Sources

ad-hoc-news.de · ep01.epimg.net · excelsior.com.mx · gadgetgear.nl · imtest.de · it-boltwise.de · net-parade.it · nieuws365.be · teachers.org.uk · webnews.it

This summary has been updated 3 times: see revision history