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Elie Saab and H&M fashion collaboration

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2026-09-30 17:24 UTC → 2026-10-02 06:02 UTC · added ~~removed~~

H&M and the Lebanese haute couture house Elie Saab have announced a major fashion collaboration scheduled to launch on October 22, 2026. The collection will be available through select stores and online platforms. The partnership intends to bring Elie Saab’s signature aesthetic—defined by glamour, refinement, and modern luxury—to a wider audience. The collection is expected to include approximately 54 to 55 items, covering womenswear, menswear, footwear, and accessories. Design elements will feature embellished gowns, shimmering separates, structured tailoring, fine lace, gradient sequins, and signature monograms. H&M Creative Advisor Ann-Sofie Johansson described the collaboration as a “landmark event” that offers a “magical and ornate collection.” Elie Saab noted that the pieces were designed to serve various moments in a woman’s life while remaining true to his brand’s craftsmanship. As the launch approaches, the collection has been detailed to include 55 items: 35 women’s models, 10 women’s accessories, six men’s models, and four men’s accessories. A centerpiece of the line is a limited-edition bridal gown and hand-embroidered veil featuring a mermaid silhouette, a corseted bodice, a dramatic train, and glass bead and sequin embellishments. Elie Saab stated that the inclusion of bridal wear enables a wider audience to experience the brand’s aesthetic at a different price point. On September 28, the collaboration was unveiled at an event held at the Palais Brongniart in Paris. The showcase featured ready-to-wear garments, evening looks, and accessories, alongside musical performances by Robin S and various DJs. The event highlighted the collection's bridal piece, which includes an asymmetrical off-the-shoulder top paired with the mermaid-silhouette dress and veil. The release will target select international markets, including Paris, Dubai, Kuwait, Riyadh, and New York. ~~In Brazil, the full collection will be released simultaneously with the global launch at specific locations in São Paulo and Rio de Janeiro, as well as through H&M’s e-commerce platform.~~

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