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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 2 sources · 16 days · First seen · Last updated
Emirates Skywards loyalty program expansion
Overview
Emirates Skywards has expanded the utility of its reward miles through new redemption options. The program introduced the ‘Skywards Rail’ platform, which allows its 39 million members to redeem miles, or a combination of cash and miles, for train tickets across 12 European countries. This service covers over 12,000 destinations and integrates with more than 40 operators, including Eurostar, Deutsche Bahn, and SNCF.
Beyond rail travel, members can utilize miles for Classic Reward flights with Emirates and flydubai, cabin upgrades, and various services such as lounge access, excess baggage, and seat selection. The program also supports redemption for non-flight experiences, including hotel stays, car rentals, sporting events, and concerts.
Entities
Emirates Skywards · Emirates · Skywards Rail · Eurostar · Nejib Ben Khedher
Timeline
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29 days ago
[BUSINESS] 2 sourcesEmirates Skywards expands usage for reward milesEmirates Skywards members can use reward miles for flights, cabin upgrades, hotel stays, concerts, and more through various redemption options including Cash+Miles.
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about 2 months ago
[BUSINESS] 6 sourcesEmirates Skywards launches Skywards Rail for European train ticket redemptionEmirates Skywards launches Skywards Rail, allowing members to redeem miles for train tickets at over 12 000 European destinations via 40+ rail operators.
Sources
bazaartimes.com · gulfnews.com