European clubs unveil 2026‑27 kits

In late July 2026, several European clubs rolled out their 2026‑27 kits. Portuguese side Penafiel modernised its badge and unveiled a new kit, while Spain’s Deportivo Ponferradina presented three designs – red, pink and a black‑green geometric version – that drew mixed reactions from fans. Italy’s Sassuolo released an away shirt in white with a subtle grey daffodil motif and green collar accents, and Portugal’s Farense introduced a diagonally split black‑and‑white home kit with a black V‑neck.

On 31 July, Sassuolo’s kit was highlighted again, with the club describing the design as symbolising rebirth, self‑love and environmental respect; Puma supplied the kit. German giants Bayern Munich announced bespoke number fonts for their 2026‑27 Asian pre‑season tour, created in partnership with Hypebeast and adidas. Korean artist Dohee Khwon based the Jeju Island numbers on traditional paper craft, while Hong Kong artist Kristopher Ho designed an ornate gold dragon motif for matches there. Both editions will be sold at pop‑up stores in the host locations.

These releases continue the coordinated wave of brand updates and kit launches across European clubs ahead of the new season.