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European ski resort price increases

Updated 1 time since CLSTR started tracking revisions of this situation.

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2026-09-25 19:03 UTC → 2026-09-26 14:48 UTC · added removed

European ski resort operators are increasing prices for the 2026/2027 winter season due to rising energy, labor, and infrastructure investment costs. An analysis of 36 popular areas shows an average 6-day pass increase of 3.4 percent, with Germany and Austria seeing the highest hikes at 5.0 percent and 4.4 percent respectively. In Austria, price increases are particularly notable. While some regions reported successful summer tourism growth, winter daily lift tickets in certain Austrian areas were expected to exceed €70. This trend intensified in the Salzburg region, where have reached new thresholds, with daily adult lift passes at major resorts reached as high as 82 euros. Within exceeding 80 euros for the first time. In the Ski amadé network, average increases daily adult tickets in locations such as Saalbach-Hinterglemm, Zell am See, and Kaprun are reaching up to 82 euros. Specific destinations are seeing even sharper jumps; Sölden is reporting a price increase of approximately 3.5 percent were reported, nearly 12 percent, with tickets rising from 75.50 to 84.50 euros, while Ski Arlberg may see costs reach 85 euros. In Styria, resorts including Planai-Hochwurzen and seasonal Reiteralm are set to charge 81.50 euros for daily passes. Seasonal passes such as the are also seeing significant adjustments. The Salzburg Super Ski Card are seeing significant price adjustments between pre-sale can cost up to 1,190 euros once the early-bird period ends, and regular periods. the Ski amadé ALL-IN Card is priced at 914 euros. Despite these rising costs, industry representatives in Styria do not expect a significant decline in visitor numbers, noting that skiing activity has largely returned to pre-pandemic levels.

Versions

  1. 2026-09-26 14:48 UTC European ski resort price increases
  2. 2026-09-25 19:03 UTC European ski resort price increases

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