European ski resort promotional skipass programs

Various ski regions in Europe are implementing promotional programs offering free or subsidized skipasses to encourage winter tourism.

In the Sondrio province of Italy, specifically within the Valtellina and Valchiavenna regions, a provincial initiative has been renewed for the 2026/2027 season. Supported by local municipalities and mountain communities, the program provides free lift access to children and teenagers residing in the province who meet specific age requirements. The initiative involves a 450,000 euro investment.

Other resorts are adopting conditional free skipass models. In Livigno, Italy, the ‘Skipass Free’ program requires guests to book directly through official channels and meet minimum stay and skiing duration requirements during specific windows in late 2026 and early 2027. Similarly, the Jaworzyna Krynicka resort in Poland is introducing a model where participants must book accommodation at participating hotels and use a newsletter voucher system to access the promotion.