Monitor this situation.

Unsubscribe anytime.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 6 sources · 8 days · First seen 22 days ago · Last updated 14 days ago

European smartphone market contraction

Overview

The European smartphone market is experiencing a downturn, with shipments falling by 10% year-on-year. This decline is attributed to factors including memory shortages, rising component prices, high inflation, and geopolitical tensions. Eastern Europe has seen the most significant drop in sales due to reduced purchasing power.

Despite the broader market contraction, Apple and Samsung have reached parity in the region, each capturing a 34% market share. Other brands, including Xiaomi, Oppo, and Honor, maintain significantly smaller shares of the market.

Entities

Samsung · Apple · Counterpoint Research · Piero Cipollone · Counterpoint

Timeline

14 days ago

[BUSINESS] 2 sources
European economy faces market barriers as smartphone sales decline
European economic outlook shows no signs of stagflation, though market barriers persist. Meanwhile, smartphone sales in Europe have dropped 10%, with Apple and Samsung maintaining market dominance.
22 days ago

[TECHNOLOGY] 4 sources
Apple matches Samsung smartphone market share in Europe
Apple has matched Samsung's smartphone market share in Europe at 34%, despite a global market decline driven by component shortages and rising prices.

Sources

bright.nl · elnacional.cat · ere.org · ipadizate.es · quotedbusiness.com · tech.everyeye.it