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2 clusters · 5 sources · 12 days · First seen about 1 month ago · Last updated 24 days ago

European Spritz cocktail consumption trends

Overview

The Spritz cocktail has emerged as a dominant summer beverage trend across Europe. In France, market data from May 2025 indicates the Spritz overtook the Mojito to become the most ordered cocktail, accounting for approximately 24.2% of cocktail revenue. While the Mojito remains a consumer favorite in preference surveys, the Spritz’s success is attributed to its ease of service and its profile as a lighter, sweeter-bitter option.

This trend has expanded across European summer terraces, including hotspots in Amsterdam. In addition to the traditional Aperol Spritz, new variations like the Sarti Spritz—which uses a liqueur made with blood orange, mango, and passion fruit—are gaining popularity. This shift reflects a broader consumer preference for refreshing, lower-alcohol beverages during the summer season.

Entities

France · LuminAir · Pllek · Amsterdam · Sarti Spritz

Timeline

24 days ago

[CULTURE] 5 sources
Spritz cocktail trends rise across European summer terraces
Summer cocktail trends show the rise of spritz variations, with Amsterdam venues highlighting local hotspots and the Sarti Spritz emerging as a sweeter, less bitter alternative to Aperol in France.
about 1 month ago

[CULTURE] 2 sources
Spritz becomes France's most ordered cocktail, overtaking Mojito
The Spritz has overtaken the Mojito as France's most ordered cocktail in 2025, capturing 24.2% of cocktail revenue in a recent study of over 5,000 establishments.

Sources

bicycling.co.za · italy24.ilsole24ore.com · kruideniersmuseum.nl · talkiesmagazine.nl · vlaamsbelang.org