Expocruz 2026 trade fair in Bolivia

Expocruz 2026 is scheduled to open in Santa Cruz, Bolivia, on September 18. The ten-day commercial and productive exhibition is expected to feature more than 2,200 brands and over 1,000 animals.

Following a 40% renovation of the 16-hectare fairground, the event includes infrastructure improvements and reorganized sectors. The Department of La Paz will host a dedicated pavilion to showcase regional gastronomy, such as Yungas coffee, and cultural displays including ‘cholitas escaladoras’ and traditional dances. The exhibition aims to connect entrepreneurs from La Paz and Santa Cruz while promoting tourism and exportable products.

Marking its 50th international edition, the event runs from September 18 to 27, 2026. Key programming includes an International Business Roundtable organized by CAINCO from September 21 to 23. Corporate participants such as ENTEL have inaugurated stands featuring robotics and connectivity solutions, while brands like Mabel’s are offering promotional food packs.

In addition to business networking, the fair includes an agroecological fair and training workshops for entrepreneurs regarding sales strategies and pricing. Admission for adults is set at Bs 60, with special promotions such as ‘Hora Expocruz’ offering tickets for Bs 50 between 17:00 and 18:00, alongside a 2x1 offer for the opening day.