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FamilyMart 45th anniversary volume and collaboration efforts

Updated 4 times since CLSTR started tracking revisions of this situation.

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2026-09-07 02:48 UTC → 2026-09-08 04:52 UTC · added removed

To celebrate its 45th anniversary, FamilyMart launched the ‘Okawari 45% Increase Strategy’ campaign in Japan, offering popular products with 45% more volume at original prices. The first phase, beginning August 4, saw significant sales surges, including a 13.5-fold increase for the ‘Plenty Ham Sandwich’. A second phase, starting August 11, focused on larger-sized items for the Obon holiday. Following the volume campaign, the retailer transitioned to the ‘Famima Collaboration Festival’. This large-scale initiative features 18 products developed with 15 different companies, including Godiva, Nissin Foods, Lotte, and Meiji. The rollout began in two phases, with the first 11 items launching on September 1 and the remaining 7 wave of products achieved over 4.5 million sales within five days. The second wave, launched on September 8, aiming to increase daily sales in target categories by 5% to 10%. Recent product releases include ‘Famichiki’ with Ebara Yakiniku sauce, a Godiva-supervised Opera Chocolate Frappe, a wasabi beef flavored potato salad, and includes unique items such as ‘Nama Peyoung Sauce Yakisoba’, a fresh chilled noodle version of Peyoung yakisoba supervised by Maruka Food. The festival also includes a Calpis-flavored cream-filled bread the famous brand, and a milk chocolate éclair using Meiji chocolate. ‘Famichiki’ flavored with Mizkan’s Ajipon citrus seasoning. Additionally, FamilyMart is evolving its ‘Nama Canelé’ dessert line. On September 8, 2026, the company will launch launched the ‘Nama Canelé Stick Cake’ at approximately 16,100 stores nationwide, excluding Okinawa. This evolution of the original ‘Nama Canelé Cake’—which sold over 9.4 million units in 2022—features Cake’ features a stick-shaped sandwich design with whipped cream between two pieces of canelé dough. Manufactured dough, manufactured by Yamazaki Baking, the product is designed Baking for easy, one-handed consumption while maintaining a ‘crispy on the outside, chewy on the inside’ texture. consumption. To support the launch, a promotional campaign offers a 50-yen discount coupon for future ‘Famimaru Sweets’ purchases for customers buying eligible facing rising prices and to reduce food loss, FamilyMart is also running an ‘Ochugen Imperfect Sale’ on its online store, offering discounts of up to 58% on surplus gift items between September 8 like detergents and September 21. canned crab. Promotional campaigns also include ‘buy one, get one’ offers on various beverages and snacks via the Famipay app.

Versions

  1. 2026-09-08 04:52 UTC FamilyMart 45th anniversary volume and collaboration efforts
  2. 2026-09-07 02:48 UTC FamilyMart 45th anniversary volume and collaboration efforts
  3. 2026-09-07 02:24 UTC FamilyMart 45th anniversary volume and collaboration efforts
  4. 2026-08-31 07:41 UTC FamilyMart 45th anniversary volume and collaboration efforts
  5. 2026-08-15 01:03 UTC FamilyMart 45th anniversary volume increase campaign

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