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FamilyMart promotional food campaigns in Japan

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2026-09-28 06:02 UTC → 2026-10-15 02:52 UTC · added ~~removed~~

FamilyMart has initiated several promotional campaigns in Japan involving limited-edition food products. In mid-September, the retailer launched the third installment of its ‘Haitoku Meshi’ (sinful food) campaign, which featured a variety of cheese-centric items such as beef rice sandwiches, pork yakiniku bowls, and carbonara pasta. Following this, the company ~~announced celebrations for~~ began celebrating the 20th anniversary of its ‘Famichiki’ boneless fried chicken. ~~This milestone includes~~ Starting September 29, 2026, approximately 16,500 locations began the sequential release of three ‘Adult Famichiki’ flavors—Smoky Pepper, Sesame Sansho, and Pizza—designed to pair with alcohol. The anniversary also includes the revival of the ‘Famichiki at Home Set’ through the company’s online store and the official designation of October 17 as ‘Famichiki Day’ by the Japan Anniversary Association. By mid-October, the ‘Otona Famichiki’ limited-edition series had surpassed 4.25 million units in cumulative sales. To commemorate ‘Famichiki Day,’ FamilyMart scheduled a two-day event on October 16 and 17, during which approximately 13,700 stores nationwide offered ‘freshly made’ Famichiki guaranteed to have been cooked within the last 30 minutes. Additionally, a collaboration campaign with Sapporo Beer ran from October 15 to October 19, offering prizes such as branded mugs and cases of Sapporo Black Label beer to social media participants.

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